Something About This Web Site
Found Elsewhere Online:
Why America is Fucked [You Tube] > Draplin answers the question of why America is fucked, graphically. A teaser for a new project from Draplin Industries.
Axel Peemoeller - Eureka Carpark Melbourne > Peemoeller designs an interesting way-finding system for a parking lot in Melbourne. "In Melbourne I developed a way-finding-system for the Eureka Tower Carpark. The distored letters on the wall can be read perfectly when standing at the right position. This project won several international design awards."
Large Hadron Collider nearly ready - The Big Picture - [Boston.com] > n of photographs from CERN, showing various stages of completion of the LHC and several of its larger experiments (some over seven stories tall), over the past several years.
Lyons House, Robin Boyd, Sydney [cityofsound] > Great write-up of a tour of Melbourne architect Robyn Boyd, "...The kids apparently enjoyed the fact they could bolt themselves in."
Sunday Times subeditors reply to Giles Coren [The Guardian] > Dear Giles, Sub-editing is a noble profession. It is also a thankless one - particularly when your writers call you a "useless cunt".
Tokyo through the eyes of Shibuya shantytown residents [Boing Boing TV] > Today on Boing Boing tv, we debut Dowa Mondai: Assimilation Issues, an experimental short film by Bob Jaroc which attempts to provide an answer
from Central: Friday Edition > I'll delete this - its not good to bookmark yourself, publicly.
50 Must Read Blogs and Resources for Architecture Majors > For the Architecture degree I never took.
Cameron reunited with stolen bike [BBC News] > Mr Theophile added: "You never want to see anyone have their bike nicked - not even a Tory."
Silverback ? guerrilla usability testing > The best thing 'bout this, in my opinion, is the moving background, at the top of the page, as you enlarge or shrink the browser window. It's downright 3 Dimensional. Great app. too.
Read Giles Coren's letter to Times subs [ guardian.co.uk ] > "There is no length issue. This is someone thinking "I'll just remove this indefinite article because Coren is an illiterate cunt and i know best"."
John Thackara: We Are All Emerging Economies Now [Design Observer] > "It is my growing conviction that, as designers, we can usually do more good in our own backyards than in foreign parts."
Blogs for Print Nerds: Zine Fest Flaunts Camp and Crafts [WIRED] > More than 100 zine-makers packed the County Fair building in Golden Gate Park over the weekend to celebrate San Francisco's annual Zine Festival.
iPhone 2.0: The glory wore off in wash [37signals] > "The cumulative effect of small problems is exponential"
felix sockwell / icons for iPhone > Felix draws for the iPhone, and explains it for us.
Beginning a short series of brand notes, I’ve taken literally the notes from my notebook and this week, prepared them into a short, simple nine-page document.
Over six or nine features like this, I plan to write up my notes that explore what a brand is. These will be in note form, because as I proceed, I may find I wish to alter original thinking or find better examples to illustrate my point.
This document suggests there are five working parts to what a brand is - the company, product, the experience/interaction, the consumer and their perception of all this. In future features, I’ll explore these relationships in a little more detail and document useful case studies that highlight this thinking. The PDFs may not make as much sense individually as they should in conjunction with others, and really should be considered a partial thought, sort of incomplete without the following PDFs to come. In this case, there are still many parts of a brand to explore before answering completely, “What is a Brand?”. There, have I covered my butt?
Overall, my notes are to help me simplify my area of focus so I can apply and communicate it clearly in many different situations. I hope they serve the same purpose to you.
Because of my interest in business behaviour, in particular how organizations can improve their performance through design thinking, there most likely will be a lot of intersection between design thinking + brand thinking here.
Do feel free to correct, discuss or ask questions. Because it is in a PDF doesn’t mean it’s final by any standard, and I’ll always appreciate any ‘helpful’ comments.
This PDF tries to illustrate the answer to, in very simple terms, “What is a Brand”. It stops short of discussing parts like brand identity: personality, values and so on. Instead, this sets the stage for further notes, questions and answers.
What is a Brand? [brand-notes.pdf: 700kb]